
Published 25 January 2023
The lenient casualisation of post-pandemic office dress codes – where a greater emphasis is placed on workers’ comfort – has trickled into other sectors. Now, as industries where employees wear uniforms also reconsider their policies and strive for more inclusivity, fashion’s workwear opportunity has never been bigger.



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The global market in denim jeans alone is forecast to grow at an annualised rate of 8.5% to $183bn by 2028 (GlobalData, 2026). That’s exclusive of other denim products, as use of the pragmatic fabric gains momentum in multiple categories. We highlight key...