Health Disparities in the Spotlight
Rising Resolve to Tackle Maternal Health
Destigmatising & Democratising Mental Health
The disproportionate effect of Covid-19 is spurring examination of the links between racism and health, and directing more attention to prevailing inequities. To engage Black consumers – the majority of whom have experienced race-related, negative healthcare experiences (Pew, 2022) – some businesses are prioritising culturally competent care, and creating campaigns that redress disparities.
The disproportionate effect of Covid-19 is spurring examination of the links between racism and health, and directing more attention to prevailing inequities. To engage Black consumers – the majority of whom have experienced race-related, negative healthcare experiences (Pew, 2022) – some businesses are prioritising culturally competent care, and creating campaigns that redress disparities.
Summary
Health Disparities in the Spotlight | The disproportionate effect of Covid-19 is spurring examination of the links between racism and health, and directing more attention to prevailing inequities. To engage Black consumers – the majority of whom have experienced race-related, negative healthcare experiences (Pew, 2022) – some businesses are prioritising culturally competent care, and creating campaigns that redress disparities. |
Rising Resolve to Tackle Maternal Health | Black maternal health is taking the spotlight, as pregnancy presents a uniquely fraught experience at the intersection of medical racism and misogyny. Several brand campaigns tackle the troubling disparities in outcomes for expectant Black mothers, while a crop of Black-led start-ups are serving the growing number of individuals seeking empowering solutions. |
Destigmatising & Democratising Mental Health | As the mental impact of racial trauma and discrimination becomes better understood, non-profits, digital start-ups and influencers (from athletes to social media stars) are pushing to dismantle stigmas and expand access to culturally competent psychological support. See also the first section of Decolonising Wellness. |
The Black Health Imperative
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