Evolving Luxury Materials
The luxury landscape is undergoing a transformative shift, becoming increasingly global, youth-orientated and purpose-driven. This evolution is reshaping perceptions of value. We explore what this means for materials by spotlighting the latest trends and innovations – from materials steeped in meaning or crafted from lower-quality resources to novel bio-designed and hyper-optimised developments.
Summary
Higher-Minded Materials | As the affluent look for more ways to assert themselves as responsible, higher-minded consumers, luxury products and materials are increasingly underpinned by purpose, substance and meaning. Pioneering sustainability credentials and captivating craft narratives pair with heritage resources and exclusive new developments. |
Hyper-Optimised & Technical | Traditional pillars of luxury – like premium quality, performance and craftmanship – are being bolstered to create hyper-optimised, future-facing and unparalleled products and experiences. Nascent innovations, biotechnologies and digital processes are paving the way for the next generation of luxury and ultra-technical materials. |
Lower-Value, Reframed | Value systems are shifting as a result of more mindful, youthful and light-hearted attitudes. Secondary materials, waste and unlikely resources – such as paper, plastic and coffee grounds – are made premium through creative ingenuity and nostalgic references. Meanwhile, lower quality and imperfections are embraced. |
Evolving Luxury Materials
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
