CES 2023: Beauty
The premier launchpad for emerging beauty tech returns to true form after years of Covid-19 disruption with a new focus. At CES 2023, intuitive brands are no longer creating tech for tech’s sake, instead seeking out consumer pain points, wants, and needs and developing products with real-change solutions in mind.
Me-Centric Trends Take Hold
Elevated UX
Tech-Catalysed Wellness
Superior Sex Tech
Blockbuster showcases from big tech and cosmetics players are channelling hyper-personalisation to wow consumers and provide bespoke beauty experiences.
Blockbuster showcases from big tech and cosmetics players are channelling hyper-personalisation to wow consumers and provide bespoke beauty experiences.
Summary
Me-Centric Trends Take Hold | Blockbuster showcases from big tech and cosmetics players are channelling hyper-personalisation to wow consumers and provide bespoke beauty experiences. |
Elevated UX | User experience (UX) is a key driver for development, with L’Oréal and its headline-grabbing Hapta make-up application device leading the charge for mobility inclusivity. Elsewhere, beauty techies are addressing speed and weight to make their devices more efficient and pleasurable to use. |
Tech-Catalysed Wellness | Self-care emerges as an interesting concept driver for tech advances, revealing surprising applications for technologies such as 3D printers with a wellness skew. |
Superior Sex Tech | As taboos surrounding sex continue to break (see Commercialising Pleasure), we welcome innovative new tech targeting nuanced sexual health and pleasure attributes. Men’s prowess and control is a big topic, while enhanced pleasure for all genders is a commercial win. |
CES 2023: Beauty
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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