CES 2024 - Personal Electronics
Published 22 January 2024
Smart brands are rethinking how technology can help people more effectively connect with others, their surroundings and themselves. At CES 2024 (January 9-12), forward-thinking companies demonstrated devices intended to seamlessly integrate into people’s routines, deprioritising high-tech kudos in the quest for improved quality of life.
Supporting Health through Everyday Interfaces
Augmenting the Outdoors
Recalibrating Reliance on Digital Devices
Tech for Modern Families: Babies, Pets & Digital Legacies
Exhibitors are seeking to integrate medical-grade health monitoring into everyday products, echoing trends we note in MedTech’s Next Era. Think glasses that function as hearing aids, or TVs designed to support eye health. These nimble form factors make health tech more accessible while alleviating stigma around health-assistive devices.
Exhibitors are seeking to integrate medical-grade health monitoring into everyday products, echoing trends we note in MedTech’s Next Era. Think glasses that function as hearing aids, or TVs designed to support eye health. These nimble form factors make health tech more accessible while alleviating stigma around health-assistive devices.
A slew of exciting launches aim to deepen consumers’ knowledge of and relationship with the natural world, with artificial intelligence (AI) enabling everything from bird-identifying binoculars to constellation-tracking telescopes. With their high price points, these products bring the nature-focused devices we highlight in Tech & Nature: Engaging with the Outdoors to a distinctly luxury audience.
A growing sense of tech-scepticism was prevalent on the show floor (see Consumers & Screentime and CES 2024: Home Electronics for more). Forward-thinking brands are seeking to reimagine how consumers engage with their devices – from deprioritising apps to untethering workers from desktop computers and doubling down on data privacy.
As the demographics and structure of the modern family change (see Redefining Communities), tech brands are releasing devices intended to maximise our ability to care for loved ones. Exhibitors presented supportive tech for every cohort – from parents of newborns to dog owners. For insight into how caregiving is reshaping appliances, see CES 2024: Home Electronics.
CES 2024 - Personal Electronics
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