
Published 14 July 2025
Modern agriculture faces mounting challenges, from feeding a growing global population to coping with the effects of climate change and ongoing labour shortages. Agritech innovators are stepping in with farm-ready AI (artificial intelligence), self-driving tractors, sophisticated weather prediction models, and home-growing solutions – all aimed at making farming more efficient and sustainable.
Evolving our 2023 report The Agritech Age, tech continues to be embedded into farming and food production. AI-powered monitoring and satellite data is offering real-time insights into crop health, helping farmers increase yields and effectively allocate resources. Meanwhile, autonomous machinery is executing tasks like planting and harvesting, boosting efficiency with fewer hands.
Evolving our 2023 report The Agritech Age, tech continues to be embedded into farming and food production. AI-powered monitoring and satellite data is offering real-time insights into crop health, helping farmers increase yields and effectively allocate resources. Meanwhile, autonomous machinery is executing tasks like planting and harvesting, boosting efficiency with fewer hands.
Globally, 41% of farmers identify extreme weather – like droughts, floods, and temperature fluctuations – as a threat to their farms (McKinsey, 2024). Echoing trends we outline in Solutions for the New Climate Era: Food & Beverage, technological innovations are equipping the agriculture sector to fortify itself against climate disruption and move towards climate-neutral practices.
As urbanisation increases, the need for more local, city-based farming is reshaping how and where people grow food. By 2030, the global urban farming market is forecast to reach $281bn, up from $224bn in 2024 (Industry Arc, 2025). This shift will see food production enter into homes, city plots, and backyards – boosting local food security and cutting food transport emissions.



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