New-Wave Nature Tech: Education, Conservation & Connection
By 2030, the global green tech market – encompassing renewable energy and corporate sustainability – is expected to reach $79.65bn, up from $23.1bn in 2024 (Grand View Research, 2025). Digital tools that help individuals, brands and businesses interface with nature are driving growth. The best of this emerging tech has the potential to reinvent how people learn, understand and track the environment and its fluctuations – advancing sustainability goals in the process.
Digitally Enhanced Environmental Education
Community-Minded & Planet-Conscious Tech
Uncovering the Internet of Nature
Globally, 80% of Gen Zers and millennials want to spend more time outdoors (YPulse, 2023). Reflecting this sentiment, new tools are leveraging technology to teach this cohort about their surroundings and foster a more profound relationship with nature. Think apps that identify local flora or bird feeders that leverage artificial intelligence (AI) to automatically classify visiting species.
Globally, 80% of Gen Zers and millennials want to spend more time outdoors (YPulse, 2023). Reflecting this sentiment, new tools are leveraging technology to teach this cohort about their surroundings and foster a more profound relationship with nature. Think apps that identify local flora or bird feeders that leverage artificial intelligence (AI) to automatically classify visiting species.
Summary
Digitally Enhanced Environmental Education | Globally, 80% of Gen Zers and millennials want to spend more time outdoors (YPulse, 2023). Reflecting this sentiment, new tools are leveraging technology to teach this cohort about their surroundings and foster a more profound relationship with nature. Think apps that identify local flora or bird feeders that leverage artificial intelligence (AI) to automatically classify visiting species. |
Community-Minded & Planet-Conscious Tech | As environmental threats intensify, digital tools evolve to support both large-scale and hyperlocal conservation efforts. Beyond tracking and monitoring, tech can engage communities and encourage collaboration in the fight against climate change. AI-powered ecosystem platforms and grassroots watchdog websites make it easier for consumers to take environmental action. |
Uncovering the Internet of Nature | Research suggests there’s a hidden Internet of Nature through which plants and animals exchange information about their environment. Emerging tech aims to integrate humans into these ecosystem dynamics. Haptic vests give wearers a (theoretical) physical experience of climate change, while new recording techniques let people hear how plants communicate – unlocking a novel sensory relationship with nature. |
New-Wave Nature Tech: Education, Conservation & Connection
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
