Tech Sceptics Seek Digital Agency
AI as Emotional Confidant
Wearables Shape Health Awareness
The need for a healthier relationship with smartphones and screen-based devices – which we’ve covered since our 2019 Macro Trend Human Tech – feels increasingly urgent. Young adults are refining tech’s role in their daily lives, while parents are delaying giving smartphones to kids. Reflecting these priorities, brands are introducing devices with added friction, shrewd gamification and minimal notifications.
The need for a healthier relationship with smartphones and screen-based devices – which we’ve covered since our 2019 Macro Trend Human Tech – feels increasingly urgent. Young adults are refining tech’s role in their daily lives, while parents are delaying giving smartphones to kids. Reflecting these priorities, brands are introducing devices with added friction, shrewd gamification and minimal notifications.
Summary
Tech Sceptics Seek Digital Agency | The need for a healthier relationship with smartphones and screen-based devices – which we’ve covered since our 2019 Macro Trend Human Tech – feels increasingly urgent. Young adults are refining tech’s role in their daily lives, while parents are delaying giving smartphones to kids. Reflecting these priorities, brands are introducing devices with added friction, shrewd gamification and minimal notifications. |
AI as Emotional Confidant | Therapy and companionship are the most common use cases for AI (Harvard Business Review, 2025). As AI matures, how people integrate these chatbots into their mental health routines reveals both promise and risks for wellbeing. Proponents value AI therapists for being non-judgemental and accessible, but evidence shows chatbots not designed for therapeutic use can cause harm – especially to young users. |
Wearables Shape Health Awareness | Thanks to AI, wearables are evolving from one-size-fits-all fitness trackers to devices offering ultra-personalised wellbeing insights. Monitored metrics are becoming increasingly specific, including brain activity and hormone fluctuations. However, with enhanced consumer awareness comes increased hypervigilance, which may be increasing health anxieties and reducing overall wellbeing. |
Wellbeing Futures: Living Well with Tech


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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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