
Published 02 February 2026
Globally, 52% of people believe artificial intelligence (AI) can be helpful within healthcare settings, making it one of consumers’ most trusted applications for AI (KPMG, 2025). From patient-facing tools to clinical infrastructure, we survey the burgeoning role of AI in health management, identifying the innovative solutions that highlight the technology’s potential for brands – and reliability for consumers.
While 79% of clinicians worldwide believe AI could improve patient outcomes, only 59% of patients share that optimism (Philips, 2025). That’s not stopping individuals from leveraging general-purpose AI chatbots for health queries despite often questionable results. Moving forward, shrewd brands will spearhead secure, clinically appropriate AI bots, as well as services that blend AI with physician assistance.
While 79% of clinicians worldwide believe AI could improve patient outcomes, only 59% of patients share that optimism (Philips, 2025). That’s not stopping individuals from leveraging general-purpose AI chatbots for health queries despite often questionable results. Moving forward, shrewd brands will spearhead secure, clinically appropriate AI bots, as well as services that blend AI with physician assistance.
AI-enabled health tools are moving beyond step counting and sleep scores, offering users deeper visibility into the bodily processes that were once only accessible in clinical settings. From discreet wearables to ambient sensing systems, these tools are translating complex biological signals into everyday insights and reshaping how people monitor and respond to their own health.
As AI matures, its most transformative role in healthcare is increasingly behind the scenes. AI is being embedded into diagnostics and monitoring tools, as well as medical administrative assistance. Rather than replacing clinicians, these AI systems extend their reach, helping providers act earlier, personalise health services and focus their attention where it matters most.



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