The Shifting Tech-Value Equation
New Models for Affordable Repair & Ownership
Services & Stores for Wallet-Friendly Devices
Between “boring” annual smartphone launches and ongoing cost-of-living pressures, consumers are becoming ever more cost-conscious about their tech purchases. However, this budget awareness doesn’t mean they’re forgoing new tech entirely. Instead, purchases are becoming less frequent or are more likely to be made second-hand.
Between “boring” annual smartphone launches and ongoing cost-of-living pressures, consumers are becoming ever more cost-conscious about their tech purchases. However, this budget awareness doesn’t mean they’re forgoing new tech entirely. Instead, purchases are becoming less frequent or are more likely to be made second-hand.
Summary
The Shifting Tech-Value Equation | Between “boring” annual smartphone launches and ongoing cost-of-living pressures, consumers are becoming ever more cost-conscious about their tech purchases. However, this budget awareness doesn’t mean they’re forgoing new tech entirely. Instead, purchases are becoming less frequent or are more likely to be made second-hand. |
New Models for Affordable Repair & Ownership | Demand is growing for easily upgradable and repairable hardware and software – it’s cheaper to update than to buy new. From modular laptops to software subscriptions promising exclusive services, consumers increasingly see themselves as custodians of their tech rather than just owners. Meanwhile, spread-out costs let them budget for incremental upgrades with less financial stress. |
Services & Stores for Wallet-Friendly Devices | Consumers want new ways to buy and maintain their digital tools without breaking the bank. Some brands are lengthening warranties and increasing covered repairs, helping people keep their devices in working condition for longer. Others are expanding retail operations to make affordable used tech easier to access for diverse devices and regions. |
Affordable Tech: The Rise of Budget & Second-Hand Devices


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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
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