Social Media Commerce: New Tech Tools & Opportunities
Published 25 September 2023
Globally, 82% of shoppers now buy via social media – a retail avenue predicted to surpass $6tn in value by 2030 (up 37% from 2023). To maximise these opportunities, we showcase standout tools for selling via social media’s behemoths (or simply inspiring fresh e-commerce strategies) – including Pinterest’s ‘vibe’ collages and mixed-reality upgrades, TikTok’s boosted affiliate programme, and Snap’s creator-collaboration studio.
Shuffles By Pinterest Taps Vibe Culture
TikTok Shop Streamlines Affiliate Marketing
Snap Star Collab Studio Partners Brands With Top Creators
Pinterest’s AR-Enabled Lens Boosts Décor Buys
Pinterest's new image-editing app Shuffles (first flagged in our October 2022 Pop Culture Pulse) lets brands and users create shoppable collages from images taken from other Pinterest posts. These can be posted in-app or shared on other social platforms, including TikTok.
Pinterest's new image-editing app Shuffles (first flagged in our October 2022 Pop Culture Pulse) lets brands and users create shoppable collages from images taken from other Pinterest posts. These can be posted in-app or shared on other social platforms, including TikTok.
Summary
Shuffles By Pinterest Taps Vibe Culture | Pinterest's new image-editing app Shuffles (first flagged in our October 2022 Pop Culture Pulse) lets brands and users create shoppable collages from images taken from other Pinterest posts. These can be posted in-app or shared on other social platforms, including TikTok. |
TikTok Shop Streamlines Affiliate Marketing | Not to be confused with TikTok Shopping, which enables brands to link their Shopify pages to their profiles, TikTok Shop (which launched in November 2022) manages a brand’s catalogue/stock, sales, customer service and affiliate marketing all in one central spot. |
Snap Star Collab Studio Partners Brands With Top Creators | Snap Star Collab Studio, Snap Inc’s partnership service for brands and creators that launched in the US in April 2023 is now also available in the UK. Like TikTok Shop, it’s an end-to-end solution for brands to use creator selling power and produce sponsored stories and bespoke creative advertising campaigns. |
Pinterest’s AR-Enabled Lens Boosts Décor Buys | Also using third-party tech provided by Snap is Pinterest's AR overlay. Powered by Snap’s Lens (a precursor to Ares), it allows ‘Pinners’ (Pinterest users) to place items virtually within their homes. Initially designed for make-up brands to preview product shades on skin, it now extends to virtual furniture and home décor. |
Social Media Commerce: New Tech Tools & Opportunities
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
