
Published 19 March 2025
Join our content director, Katie Baron, as she explores the need-to-know intersections between consumer sentiment, emerging tech, and best-in-class brand thinking.



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Youth-focused brands and creative agencies gathered at Ad Age’s NextGen Marketing Summit (New York, March 4-5) to discuss forging closer bonds with Gen Zers and Alphas. We decode need-to-know strategies, including activations correlating with Gen Zers’ coping tactics, affirming identity via fourth space engagement, dual...