
Published 19 March 2025
Join our content director, Katie Baron, as she explores the need-to-know intersections between consumer sentiment, emerging tech, and best-in-class brand thinking.



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At NRF 2026 in New York (January 11-13), AI’s radical reshaping of retail (AI-enabled ‘chat to checkout’; mastering generative engine optimisation – GEO – and loyalty-forging branded AI co-shoppers) dominated discussion among apparel, grocery, home improvement and outdoors brands. Other major talking points included...