Pet Retailing’s New Playbook: Winning Strategies
With pet ownership booming globally (see Key Stats) and pawrents’ levels of affection scaling new heights (both driven by a rise in consumers opting for pets over children), there’s an increasing desire for human-rivalling stores and services. From dual (human and pet) play spaces and canine supplements to luxury flagships and do-it-all superstores, we decode the best.
Socialised Spaces for Fur Babies & Pawrents
Asia’s Ultra-Luxe Pet Flagships
Medi-Retail: Supplement Services for Dogs
Do-It-All Superstores Lean into Lower-Income Pet Lovers
With pets increasingly viewed as substitutes for children or supplements for larger families (particularly among younger consumers globally – see Key Stats), smart retailers are creating spaces featuring pet playgrounds for animals and social clubs for ‘pawrents’. The latter assuages adult loneliness, putting a branded spin on pets’ ability to bring owners together.
With pets increasingly viewed as substitutes for children or supplements for larger families (particularly among younger consumers globally – see Key Stats), smart retailers are creating spaces featuring pet playgrounds for animals and social clubs for ‘pawrents’. The latter assuages adult loneliness, putting a branded spin on pets’ ability to bring owners together.
Summary
Socialised Spaces for Fur Babies & Pawrents | With pets increasingly viewed as substitutes for children or supplements for larger families (particularly among younger consumers globally – see Key Stats), smart retailers are creating spaces featuring pet playgrounds for animals and social clubs for ‘pawrents’. The latter assuages adult loneliness, putting a branded spin on pets’ ability to bring owners together. |
Asia’s Ultra-Luxe Pet Flagships | With pet care spending in Asia Pacific growing at nearly 10% annually until 2028, hitting $77.2bn (Verified Market Research, 2024), pet brands are commandeering design codes more commonly seen in luxury fashion flagships to put pets on a pedestal. Highlights include high-end-spa-esque animal hotels and retro-futuristic deluxe in-store veterinary clinics. |
Medi-Retail: Supplement Services for Dogs | The global pet supplements market is forecast to reach $3.1bn by 2030 (Custom Market Insights, 2022), with many pet parents taking an individualised approach to their animals’ health – echoing their own desire for self-optimisation. A new breed of supplement brands (dominated by the canine category) is winning with strategies including the humanisation of pets via shrewd brand messaging and 24/7 vet advice. |
Do-It-All Superstores Lean into Lower-Income Pet Lovers | Countering Asia’s ultra-luxe flagships, other retailers are creating one-stop shops with an emphasis on affordability and democratising specialist care. These concepts cater to an especially dedicated cohort: lower-income pet owners, who are more likely to say their animal is as much a part of their family as a human than higher-income households – 64% versus 43% (Pew, 2023). |
Pet Retailing’s New Playbook: Winning Strategies
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
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