Product Design Validations: Trip S/S 23

Published 06 September 2023

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Back in 2021, we created our Product Design Directions for S/S 23. In this short report, we show how Trip was validated firstly at luxury level, and then across the mass market.

The Zeitgeist 2021

Research for our S/S 23 Directions began in early 2021, looking at the evolving zeitgeist – across the socio, cultural, political, technological and design innovation spheres – that would inform future product development. Here are some of our key takeaways.

Digital worlds are blending with real life
Precious nature is seen through a digital lens
In post-pandemic interiors, adaptability remains a sought-after feature
Consumer interest for energy-efficient appliances and electronics is on the rise
International right to repair bills come into effect

July 2021 - Stylus Direction Trip S/S 23

In 2021, we predicted that modular constructions in lightweight (bio)materials would prime designs for a circular economy, while effortless UX underpinned high-performance products. Efficiency and automated manufacturing informed a sleek and streamlined aesthetic.

2022 - Collections for S/S 23

Trip's streamlined aesthetic is rooted in functionality and efficiency as seen across luxury brands, in grooved and pleated unicolour designs that are decorative without added embellishment. Near-invisible in-ear headphones validated our forecast for gadgets as extensions of the body, while modular yet ergonomic designs chimed in with an elegant sense of utilitarianism for S/S23.

Martinelli Luce

Alessi

Gan

Martinelli Luce

Alessi

Gan

Business & Pleasure

Sony

Business & Pleasure

Sony

2023 - Mass Retail

At mass market level, Trip's 'less is more' approach has come through in minimalist designs for S/S 23 collections, where considered details had a utilitarian character, functioning as a handle or means to angle the light, for example. Monocolour products in hardwearing materials offered longevity as well as great commercial appeal.