Published 06 September 2023

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Back in 2021, we created our Product Design Directions for S/S 23. In this short report, we show how Trip was validated firstly at luxury level, and then across the mass market.

The Zeitgeist 2021

The Zeitgeist 2021

Research for our S/S 23 Directions began in early 2021, looking at the evolving zeitgeist – across the socio, cultural, political, technological and design innovation spheres – that would inform future product development. Here are some of our key takeaways.

  • Digital worlds are blending with real life
  • Precious nature is seen through a digital lens
  • In post-pandemic interiors, adaptability remains a sought-after feature
  • Consumer interest for energy-efficient appliances and electronics is on the rise
  • International right to repair bills come into effect

Research for our S/S 23 Directions began in early 2021, looking at the evolving zeitgeist – across the socio, cultural, political, technological and design innovation spheres – that would inform future product development. Here are some of our key takeaways.

  • Digital worlds are blending with real life
  • Precious nature is seen through a digital lens
  • In post-pandemic interiors, adaptability remains a sought-after feature
  • Consumer interest for energy-efficient appliances and electronics is on the rise
  • International right to repair bills come into effect

July 2021 - Stylus Direction Trip S/S 23

July 2021 - Stylus Direction Trip S/S 23

In 2021, we predicted that modular constructions in lightweight (bio)materials would prime designs for a circular economy, while effortless UX underpinned high-performance products. Efficiency and automated manufacturing informed a sleek and streamlined aesthetic.

In 2021, we predicted that modular constructions in lightweight (bio)materials would prime designs for a circular economy, while effortless UX underpinned high-performance products. Efficiency and automated manufacturing informed a sleek and streamlined aesthetic.

2022 - Collections for S/S 23

2022 - Collections for S/S 23

Trip's streamlined aesthetic is rooted in functionality and efficiency as seen across luxury brands, in grooved and pleated unicolour designs that are decorative without added embellishment. Near-invisible in-ear headphones validated our forecast for gadgets as extensions of the body, while modular yet ergonomic designs chimed in with an elegant sense of utilitarianism for S/S23.

Trip's streamlined aesthetic is rooted in functionality and efficiency as seen across luxury brands, in grooved and pleated unicolour designs that are decorative without added embellishment. Near-invisible in-ear headphones validated our forecast for gadgets as extensions of the body, while modular yet ergonomic designs chimed in with an elegant sense of utilitarianism for S/S23.

Martinelli Luce

Alessi

Gan

Martinelli Luce

Alessi

Gan

Business & Pleasure

Sony

Business & Pleasure

Sony

2023 - Mass Retail

2023 - Mass Retail

At mass market level, Trip's 'less is more' approach has come through in minimalist designs for S/S 23 collections, where considered details had a utilitarian character, functioning as a handle or means to angle the light, for example. Monocolour products in hardwearing materials offered longevity as well as great commercial appeal. 

At mass market level, Trip's 'less is more' approach has come through in minimalist designs for S/S 23 collections, where considered details had a utilitarian character, functioning as a handle or means to angle the light, for example. Monocolour products in hardwearing materials offered longevity as well as great commercial appeal. 

Ikea

Urban Outfitters

Anthropologie

Ikea

Urban Outfitters

Anthropologie

H&M

West Elm

H&M

West Elm