Published 06 September 2023
Back in 2021, we created our Product Design Directions for S/S 23. In this short report, we show how Amble was validated firstly at luxury level, and then across the mass market.
Research for our S/S 23 Directions began in early 2021, looking at the evolving zeitgeist – across the socio, cultural, political, technological and design innovation spheres – that would inform future product development. Here are some of our key takeaways.
Research for our S/S 23 Directions began in early 2021, looking at the evolving zeitgeist – across the socio, cultural, political, technological and design innovation spheres – that would inform future product development. Here are some of our key takeaways.
We predicted that a pared-back and pragmatic aesthetic would strike a chord in S/S 23, with a direction driven by elegant simplicity for quietly hardworking spaces. Intuitive interactions, sensorial design cues, healthy material properties and biophilic patterns added to a strong wellness leaning.
We predicted that a pared-back and pragmatic aesthetic would strike a chord in S/S 23, with a direction driven by elegant simplicity for quietly hardworking spaces. Intuitive interactions, sensorial design cues, healthy material properties and biophilic patterns added to a strong wellness leaning.
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High-end brand collections for S/S 23 confirmed our forecast with an emphasis on humble yet ergonomic designs with a tactile quality. Fluid forms looked lightweight, while natural stone and terracotta offered a grounding quality with cooling properties to boot.
High-end brand collections for S/S 23 confirmed our forecast with an emphasis on humble yet ergonomic designs with a tactile quality. Fluid forms looked lightweight, while natural stone and terracotta offered a grounding quality with cooling properties to boot.
Ferm Living
Mutina X Patricia Urquiola Jali
Toast
 Ferm Living |  Mutina X Patricia Urquiola Jali |  Toast |
Samsung
Gervasoni
 Samsung |  Gervasoni |
Filtering down to mass market retailers, wellness pigments, considered materiality and soft, rounded forms brought Amble to life in S/S 23. Subtle and nature-inspired textures have emerged across furniture to add sensorial interest while keeping spaces clean and uncluttered. Brands have even harnessed self-sufficient designs as per our forecast, with the introduction of affordable and decorative solar-powered lamps.
Filtering down to mass market retailers, wellness pigments, considered materiality and soft, rounded forms brought Amble to life in S/S 23. Subtle and nature-inspired textures have emerged across furniture to add sensorial interest while keeping spaces clean and uncluttered. Brands have even harnessed self-sufficient designs as per our forecast, with the introduction of affordable and decorative solar-powered lamps.
Ikea
Wayfair
H&M Home
 Ikea |  Wayfair |  H&M Home |
Mango Home
West Elm
 Mango Home |  West Elm |
