Published 06 September 2023
Back in 2021, we created our Product Design Directions for S/S 23. In this short report, we show how Gather was validated firstly at luxury level, and then across the mass market.
Research for our S/S 23 Directions began in early 2021, looking at the evolving zeitgeist – across the socio, cultural, political, technological and design innovation spheres – that would inform future product development. Here are some of our key takeaways.
Research for our S/S 23 Directions began in early 2021, looking at the evolving zeitgeist – across the socio, cultural, political, technological and design innovation spheres – that would inform future product development. Here are some of our key takeaways.
In 2021 we predicted that personal heritage and self-expression, mixed with a growing interest in reuse and longevity, would be championed in an eclectic aesthetic. Rich pigmented colour, intriguing material mixes including the use of deadstock, and tasselled and tufted textiles steered this storied direction.
In 2021 we predicted that personal heritage and self-expression, mixed with a growing interest in reuse and longevity, would be championed in an eclectic aesthetic. Rich pigmented colour, intriguing material mixes including the use of deadstock, and tasselled and tufted textiles steered this storied direction.
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We've seen our Gather forecast confirmed in an abundance of craft-focused luxury collections that honour global art styles and making techniques, with organic materials in earthen shades lending designs a sense of origin and locality. Tactility is ramped up in unexpected rattan and roping applications, and decorative flourishes have a handmade character for products with heirloom appeal.
We've seen our Gather forecast confirmed in an abundance of craft-focused luxury collections that honour global art styles and making techniques, with organic materials in earthen shades lending designs a sense of origin and locality. Tactility is ramped up in unexpected rattan and roping applications, and decorative flourishes have a handmade character for products with heirloom appeal.
B&B Italia
Ames
Breville
 B&B Italia |  Ames |  Breville |
Kettal
Heals
 Kettal |  Heals |
S/S 23 saw Gather resounding across mass market ranges by retailers and brands focussing on decorative designs and crafted details, encompassing weaving, embroidery, tufting and patchworking. Interesting upcycling initiatives and updated vintage aesthetics also supported eclectic styling and a layered, timeless quality.
S/S 23 saw Gather resounding across mass market ranges by retailers and brands focussing on decorative designs and crafted details, encompassing weaving, embroidery, tufting and patchworking. Interesting upcycling initiatives and updated vintage aesthetics also supported eclectic styling and a layered, timeless quality.
Target x Jungalow
Anthropologie
Ikea
 Target x Jungalow |  Anthropologie |  Ikea |
Zara Home
H&M Home
 Zara Home |  H&M Home |
