Published 19 January 2023

10 min read

Frolic’s fun demeanour is rooted in wellbeing-enhancing design. Its sensorial expressiveness serves an inclusive purpose, as versatile features warrant modifications that better suit personal preferences and abilities. Open-ended shapes also unleash creativity, support learning by doing, and promote independence.

Healthy material properties, comforting interactions and imaginative spaces conjure a joyful mood that empowers consumers in uncertain times.

Product Design Directions A/W 24/25: Frolic

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Cleaning Innovations 25/26: Laundry & Aftercare

Cleaning Innovations 25/26: Laundry ...

Cleaning Innovations 25/26: Laundry & Aftercare

Cleaning Innovations 25/26: Laundry ...

Cleaning Innovations 25/26: Laundry & Aftercare

Accounting for the largest share of the home cleaning market at $106.40bn (Statista, 2024), laundry care is ripe with opportunities for product development and brand strategy. As

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