Active Product Innovation: Outdoor, Exercise & Recovery
While consumers are eager to get outdoors and enjoy exercising in nature, at-home workouts have remained popular as part of post-pandemic hybrid fitness regimes, with expanding sports offerings and AI providing variety and efficiency. Together with a more holistic view that makes recovery and mental health part of the fitness mix, the opportunities for active product innovation are legion.
Making the Outdoors Welcoming to All
Cleverly Connected for At-Home & Hybrid Exercise
Recovery Prioritised
Outdoor recreation – including activities like hiking, biking and running, and leisurely pastimes like camping and fishing – is on the rise. In the US, this growth is largely driven by seniors, and for the first time, over half of American women are participating. However, participation frequency is declining (Outdoor Industry Association, 2024), so innovative products should prioritise making outdoor activities enjoyable and comfortable for all ages.
Outdoor recreation – including activities like hiking, biking and running, and leisurely pastimes like camping and fishing – is on the rise. In the US, this growth is largely driven by seniors, and for the first time, over half of American women are participating. However, participation frequency is declining (Outdoor Industry Association, 2024), so innovative products should prioritise making outdoor activities enjoyable and comfortable for all ages.
Summary
Making the Outdoors Welcoming to All | Outdoor recreation – including activities like hiking, biking and running, and leisurely pastimes like camping and fishing – is on the rise. In the US, this growth is largely driven by seniors, and for the first time, over half of American women are participating. However, participation frequency is declining (Outdoor Industry Association, 2024), so innovative products should prioritise making outdoor activities enjoyable and comfortable for all ages. |
Cleverly Connected for At-Home & Hybrid Exercise | Exercising at home has remained popular post-pandemic, as many people now opt for short 20-minute workouts (see Key Stats) that fit into busy schedules. And a host of brands and services have also jumped in to help those suffering from ‘gymtimidation’ with AI coaches and connected tech. New at-home innovations focus on trending preferences to offer consumers the efficiency and variety they’re looking for, while cross-platform partnerships provide even broader access. |
Recovery Prioritised | Having identified the recovery opportunity in our 2023 report Equipping Active Lifestyles, recovery technology is quickly becoming a mainstream fixture in the fitness regimes of both professional athletes and everyday gym goers, with the latter looking to aspirational elite solutions to inspire rest-day routines. With mental health increasingly seen as part of holistic fitness, businesses are branching out to merge recovery and relaxation. |
Active Product Innovation: Outdoor, Exercise & Recovery
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
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