Gifting Trends 2025: NY Now & Shoppe Object
New York gifting shows NY Now and Shoppe Object (February 2-4) both underscored the groundswell of interest in screen-free satisfactions like stationery (which proliferated across exhibitors) and classic games. New launches also spotlit strong consumer desire for bold self-expression, design that references bygone eras, and distinctive home fragrance products.
Satisfyingly Screen-Free
Bold Self-Expression
Covetable Candles
Never-Ending Nostalgia
Brands are launching a dizzying spectrum of paper products alongside analogue pleasures like traditional games. Expect a broad embrace of these goods: the Global Wellness Institute has forecast that “2025 is the year more people aggressively both log off and ‘analog on’: seizing retro, pre-digital tech, hobbies and experiences […] as wellness” (read The Brief). See also Why Tangible Media Will Charm in 2025.
Brands are launching a dizzying spectrum of paper products alongside analogue pleasures like traditional games. Expect a broad embrace of these goods: the Global Wellness Institute has forecast that “2025 is the year more people aggressively both log off and ‘analog on’: seizing retro, pre-digital tech, hobbies and experiences […] as wellness” (read The Brief). See also Why Tangible Media Will Charm in 2025.
Summary
Satisfyingly Screen-Free | Brands are launching a dizzying spectrum of paper products alongside analogue pleasures like traditional games. Expect a broad embrace of these goods: the Global Wellness Institute has forecast that “2025 is the year more people aggressively both log off and ‘analog on’: seizing retro, pre-digital tech, hobbies and experiences […] as wellness” (read The Brief). See also Why Tangible Media Will Charm in 2025. |
Bold Self-Expression | Stickers are rampant, designed for Gen Zers and younger millennials intent on personalising possessions like water bottles and laptops – the cohort also accessorising fashion with adornments like bag charms and embracing slogan tees (see Street Style 2024). Meanwhile, across stickers, cards and other products, expletive-laden and raunchy sentiments are a punchy contrast to otherwise earnest expressions. |
Covetable Candles | Candles, incense and other home fragrance products remain a core gifting focus, with lifestyle and beauty brands continuing to extend into the category, and candle brands finding distinctive niches. See also Evolving Home Fragrance Experiences, Maison & Objet 2025, and The Scent of Home, publishing in March. |
Never-Ending Nostalgia | At last year’s gift shows, we noted the boom in throwback graphics. The rage for retro continues, with brands reissuing archival designs and resuscitating aesthetics that conjure rosy visions of yesteryear. |
Gifting Trends 2025: NY Now & Shoppe Object
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