Internet Trends 101: Working on Wellbeing
As the new year takes root, netizens are ramping up cataloguing their wellbeing plans and practices, encompassing ‘new year, new me’ manifestation-based optimism, sanity-saving strategies, extreme fitness zeal, and an irony-rich Very Online approach to another unpredictable year ahead. For the latest Internet Trends 101, we unpack the five most noteworthy content areas, spanning physical, emotional, mental, spiritual, and financial health.
Why Working on Wellbeing?
1. Manifestation Content: Magical Faith in the (Social Media) Machine
2. Hardcore Optimisation: Epic Training & Micro Biohacking
3. Sanity Strategies: Toxic-Positivity Hijacking & Dark-Humour Comfort
4. Emotional Caretaking: Romance Resets & Friendship Focus
5. Wealth Health: Habit-Building & Shame-Free Financial Honesty
As the 2025 internet culture machine gets going, content creators’ wellbeing focuses are materialising in five key areas: nu-spiritual manifestation, hardcore physical optimisation, emotional caretaking via more meaningful and robust relationships, financial health through considered consumption and transparency, and an internet-coded dose of sardonic humour as an anti-toxic-positivity coping mechanism.
As the 2025 internet culture machine gets going, content creators’ wellbeing focuses are materialising in five key areas: nu-spiritual manifestation, hardcore physical optimisation, emotional caretaking via more meaningful and robust relationships, financial health through considered consumption and transparency, and an internet-coded dose of sardonic humour as an anti-toxic-positivity coping mechanism.
Summary
Why Working on Wellbeing? | As the 2025 internet culture machine gets going, content creators’ wellbeing focuses are materialising in five key areas: nu-spiritual manifestation, hardcore physical optimisation, emotional caretaking via more meaningful and robust relationships, financial health through considered consumption and transparency, and an internet-coded dose of sardonic humour as an anti-toxic-positivity coping mechanism. |
1. Manifestation Content: Magical Faith in the (Social Media) Machine | Manifestation content is flourishing in the US and Europe as audiences seek to use tech and social media as nu-spiritual aides in amplifying comfort, purpose and abundance in the year ahead; 70% of people in the US, UK, France and Germany say they’re open to adopting new rituals to improve their lives (WARC, 2024). |
2. Hardcore Optimisation: Epic Training & Micro Biohacking | Despite 2024’s soft living enthusiasm, no-pain-no-gain attitudes to fitness are gathering steam online again, promoted by hardcore exercise disciples. Valorising tough physical challenges, look to #solidcore, #winterarc and extreme commitment content. |
3. Sanity Strategies: Toxic-Positivity Hijacking & Dark-Humour Comfort | For those turned off by the superior tone of some wellness narratives, the allure of post-perfectionism is still at play, too. These netizens are pursuing ironic sanity-saving ploys instead, particularly posted lists, typified by Gen Z’s mischievous and dark humour. |
4. Emotional Caretaking: Romance Resets & Friendship Focus | Wellness seekers are also investing in emotional health, specifically New Year’s guidance and encouragement around social and romantic connections. |
5. Wealth Health: Habit-Building & Shame-Free Financial Honesty | Globally, 79% of people think the cost-of-living crisis will continue in 2025 (Ipsos, 2024), strengthening underconsumption habits. It’s a factor which, combined with a New Year’s Resolutions mindset, is creating a desire for more money-matters transparency and fuelling determined discourse on financial health. |
Internet Trends 101: Working on Wellbeing
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
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