Published 07 October 2024

5 min read

Facing shake-ups including a growing chasm in gender politics, excitement and trepidation surrounding new-wave AI, and a pushback to ‘softly does it’ culture, the most powerful 2025 pop-cultural movements will prioritise pleasure, power, and provocative playfulness. Expect messy, mouthy music and messaging to reign (and their attendant aesthetics), a leap forward in fandoms’ dictation of mainstream entertainment, and encouraging recalibrations of masculinity.

Look Ahead 2025: Pop Culture & Media

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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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Internet Trends 101: Luxury Content

Internet Trends 101: Luxury Content

Internet Trends 101: Luxury Content

Internet Trends 101: Luxury Content

Internet Trends 101: Luxury Content

Pursuing pop culture relevancy while maintaining high-end allure can make cut-through social media content tricky for luxury brands. In our latest Internet Trends 101 report, we outline content categories and influencer cohorts to help prestige brands inventively navigate the internet culture terrain, including...

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