
Published 20 December 2024
Facing shake-ups including a growing chasm in gender politics, excitement and trepidation surrounding new-wave AI, and a pushback to ‘softly does it’ culture, the most powerful 2025 pop-cultural movements will prioritise pleasure, power, and provocative playfulness. Expect messy, mouthy music and messaging to reign (and their attendant aesthetics), a leap forward in fandoms’ dictation of mainstream entertainment, and encouraging recalibrations of masculinity.



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Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we dive into YouTube’s partnership with Fifa, making it the home of World Cup 2026 sportstainment, Gucci’s foray into adaptive artificial intelligence (AI) cosy crime...