Published 07 October 2024

5 min read

Facing shake-ups including a growing chasm in gender politics, excitement and trepidation surrounding new-wave AI, and a pushback to ‘softly does it’ culture, the most powerful 2025 pop-cultural movements will prioritise pleasure, power, and provocative playfulness. Expect messy, mouthy music and messaging to reign (and their attendant aesthetics), a leap forward in fandoms’ dictation of mainstream entertainment, and encouraging recalibrations of masculinity.

Look Ahead 2025: Pop Culture & Media

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