
Published 20 December 2024
Facing shake-ups including a growing chasm in gender politics, excitement and trepidation surrounding new-wave AI, and a pushback to ‘softly does it’ culture, the most powerful 2025 pop-cultural movements will prioritise pleasure, power, and provocative playfulness. Expect messy, mouthy music and messaging to reign (and their attendant aesthetics), a leap forward in fandoms’ dictation of mainstream entertainment, and encouraging recalibrations of masculinity.



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Our Pop Culture Pulse is a monthly download of the buzziest cultural news, box-fresh media developments, viral phenomena and audience trends. This month, we take a look at how pop star Olivia Rodrigo’s sold-out, women-led festival is marrying music and mission; why Spotify is putting video at the centre of discovery;...