
Published 05 October 2026
Exasperation with cultural gatekeeping, i.e. price hikes, ticket gouging, and streaming platform fees – compounded by general digital overwhelm and the pervasive ‘rent-not-own’ subscription model for music and film (due to turn into subscription rage in 2027) – will create opportunities for brands, media collectives, gaming developers and sports groups that can connect fans to their favourite artists more directly.



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Microdramas – mobile-first, one- to three-minute serialised stories – are becoming the world’s hottest video entertainment format, propelled by audiences’ desire for digestible escapist viewing beyond endless lo-fi, user-generated content. Must-know directions include genre evolutions across romance, comedy, horror,...