
Published 05 October 2026
Exasperation with cultural gatekeeping, i.e. price hikes, ticket gouging, and streaming platform fees – compounded by general digital overwhelm and the pervasive ‘rent-not-own’ subscription model for music and film (due to turn into subscription rage in 2027) – will create opportunities for brands, media collectives, gaming developers and sports groups that can connect fans to their favourite artists more directly.



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In 2027, social media influencing, and subsequently commerce, will experience its biggest shift yet, as audience frustration with the saturation of integrity-poor influencers hits an inflection point. Successful brands will shift towards nano creators, next-gen forms of predictive modelling, and new iterations of...