Published 09 October 2023

3 min read

As economic turmoil, climate breakdown and AI’s rapid ascendancy make people feel increasingly untethered, audiences in 2024 will seek deeper cultural control, participation and connection. Expect the ‘everyday enthusiast’ to gain creative status and critical agency; a surge in gamers wanting personally profound, transformative adventures; and the influencer economy shifting to a hyper-confessional, ‘post-shame’ vibe. 

2024: Pop Culture & Media

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Pop Culture Primer: 8 Trends for 2025

Pop Culture Primer: 8 Trends for 2025

Pop Culture Primer: 8 Trends for 2025

Pop Culture Primer: 8 Trends for 2025

Pop Culture Primer: 8 Trends for 2025

What trends and directions will shine in the 2025 pop culture constellation? Covering podcasting’s mastery of the media landscape, the Middle East’s gaming boom, Gen Alphas scaling entertainment and social ecosystems, fan-made companion content takeovers, artificial-intelligence-(AI)-assisted surreal user-generated...

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