The Skateboarding Lifestyle Boom: A Cross-Brand Opportunity
Following its debut at the Tokyo 2020 Summer Olympics, skateboarding has continued to soar in popularity among old and new fans. Now, in addition to trying out the high-energy sport, consumers are enraptured by its evolving cultural and aesthetic cues, which are making their way into urban cityscapes, retail spaces and even high-end catwalks.
Skateboarding’s Evolving Cultural Landscape
Spaces Welcome Skaters
Skateboarding’s Representation Boost
Having graduated from its youth subculture status, skateboarding has segued into the mainstream sport and lifestyle market. Its popularity continues thanks to its inclusion in the Paris 2024 Summer Olympics and its ongoing presence on catwalks, making it a real contender in the premium fashion stakes.
Having graduated from its youth subculture status, skateboarding has segued into the mainstream sport and lifestyle market. Its popularity continues thanks to its inclusion in the Paris 2024 Summer Olympics and its ongoing presence on catwalks, making it a real contender in the premium fashion stakes.
Summary
Skateboarding’s Evolving Cultural Landscape | Having graduated from its youth subculture status, skateboarding has segued into the mainstream sport and lifestyle market. Its popularity continues thanks to its inclusion in the Paris 2024 Summer Olympics and its ongoing presence on catwalks, making it a real contender in the premium fashion stakes. |
Spaces Welcome Skaters | No longer employing skatestoppers and other devices to deter skateboarders from occupying public environments, forward-thinking cities, museums and retailers are now enthusiastically welcoming the sport into their spaces. |
Skateboarding’s Representation Boost | “Skateboarding is one of the most inclusive sports in the world,” says Charlie Davis, founder of British charity SkatePal. Shaking off its male-dominated stigma, women, older people and overlooked cohorts are taking up – and excelling in – the low-barrier sport. |
The Skateboarding Lifestyle Boom: A Cross-Brand Opportunity
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
