The Fitness Travel Opportunity
Many global consumers no longer want to abandon their health and wellness goals while travelling for work or pleasure. Instead, they wish to use this time to reset, refocus and continue building on existing fitness routines. Travel, hospitality and leisure brands will do well to offer athletic and active holidaymakers a wide array of energetic activities.
Fitness Travel Ascending
Sports-Centric Hospitality
Excursions Spotlight Exercise
With 42% of global travellers seeking vacations that prioritise physical and mental wellness (Booking.com, 2022), time away from home can provide an opportunity to recentre health priorities. In line with this, hospitality companies are forging partnerships with sports brands and creating innovative fitness and lifestyle destinations.
With 42% of global travellers seeking vacations that prioritise physical and mental wellness (Booking.com, 2022), time away from home can provide an opportunity to recentre health priorities. In line with this, hospitality companies are forging partnerships with sports brands and creating innovative fitness and lifestyle destinations.
Summary
Fitness Travel Ascending | With 42% of global travellers seeking vacations that prioritise physical and mental wellness (Booking.com, 2022), time away from home can provide an opportunity to recentre health priorities. In line with this, hospitality companies are forging partnerships with sports brands and creating innovative fitness and lifestyle destinations. |
Sports-Centric Hospitality | Aware that travellers are packing activewear into their suitcases, hospitality operators are incorporating diverse fitness amenities into their settings. Cue sophisticated sporting facilities, onsite courts and holistic support for marathon runners. |
Excursions Spotlight Exercise | Catering for athletic travellers, hospitality and leisure brands are curating events, retreats and festivals that prioritise physical and mental wellness. While some programming tests endurance and agility, others look to nature for inspiration. |
The Fitness Travel Opportunity
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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