Museums Move Forward: Highlighting Heritage & History
Museums, galleries and heritage sites are becoming more sensorially immersive and engaging, as augmented and virtual reality technologies are deployed to articulate rich and diverse narratives. The cultural establishments are pursuing thoughtful collaborations with fashion, homeware and entertainment brands for greater relevance among contemporary consumers, while hospitality operators invest in heritage tourism in new lifestyle-enriching ways.
Tech’s Multisensory & Contextual Role
Collaborative Collections Court Modern Audiences
Hospitality Supports Heritage Tourism
Immersive technologies, including augmented and virtual reality, are transforming the museum experience by providing visitors with new multisensory ways to engage with historical artefacts, ancient architecture and cultural pasts, both in person and remotely.
Immersive technologies, including augmented and virtual reality, are transforming the museum experience by providing visitors with new multisensory ways to engage with historical artefacts, ancient architecture and cultural pasts, both in person and remotely.
Summary
Tech’s Multisensory & Contextual Role | Immersive technologies, including augmented and virtual reality, are transforming the museum experience by providing visitors with new multisensory ways to engage with historical artefacts, ancient architecture and cultural pasts, both in person and remotely. |
Collaborative Collections Court Modern Audiences | To introduce their propositions to contemporary consumers, museums and galleries are finding original ways to stretch their relevance, representation and appeal by partnering with forward-thinking fashion, leisure and entertainment brands and launching covetable collections that tap into lifestyle-led needs and sensibilities. |
Hospitality Supports Heritage Tourism | A third of American tourists say exploring the history and culture of a destination is important (Priceline, 2022), while 49% of global travellers see cultural immersion as a key priority (Hilton, 2022). Satisfying this desire, travel companies are investing in and designing experiences that deliver contextual content in engaging and insightful ways. |
Museums Move Forward: Highlighting Heritage & History
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