Millennial Travel Brands to Know
As millennials (born between 1981 and 1995) continue to seek immersive forms of enjoyment, travel and leisure brands must support the cohort’s active lifestyles that blend family, work and recreation. Providing an update to our The Future of Millennial Travel report, we highlight the most compelling strategies across our six innovation platforms.
Digital Worlds
Wraparound Wellness
Inclusivity Outlook
Convenience Culture
Luxury Perspectives
Sustainable Futures
Travel brands are harnessing the latest technological innovations to offer millennials easier and more immersive ways to explore and reserve services. Others are creating digitally driven IRL experiences to dazzle the senses of this cohort and their young families.
Travel brands are harnessing the latest technological innovations to offer millennials easier and more immersive ways to explore and reserve services. Others are creating digitally driven IRL experiences to dazzle the senses of this cohort and their young families.
Summary
Digital Worlds | Travel brands are harnessing the latest technological innovations to offer millennials easier and more immersive ways to explore and reserve services. Others are creating digitally driven IRL experiences to dazzle the senses of this cohort and their young families. |
Wraparound Wellness | In the US, 54% of millennials use their free time to improve their health and wellbeing (Healthline Media, 2022). Hospitality brands are responding to this by infusing their offerings with comprehensive wellness services and retreats, stretching from child-friendly spa treatments for millennials’ little ones to New Age hotel tarot card readings. See Wellness Travel Trends: 2023. |
Inclusivity Outlook | Millennials are seeking authentic travel experiences as well as excursions that give back to and uplift local communities (see Key Stats). Some brands are responding with culturally sensitive itineraries featuring an altruistic dimension (read Travel That Makes You a Better Human). Others are ensuring all millennials – and their families – feel seen and supported. |
Convenience Culture | With time-strapped millennials seeking hassle-free steps to secure a trip abroad, brands are streamlining all aspects of holiday planning. They’re also appealing to remote workers eager to blend business and leisure via extended vacation deals and all-inclusive packages. See Bringing Back Bleisure Travel. |
Luxury Perspectives | With millennials and Gen Z accounting for 72% of the global luxury market (Bain & Co, 2022), travel and leisure brands are keen to attract these monied consumers. Cue ultra-luxe developments boasting state-of-the-art amenities, upmarket countryside retreats and premiumised holiday guides. Read Luxury Travel Trends 2023/24. |
Sustainable Futures | Millennials want their travel and leisure pursuits to align with their eco-efforts: 82% of them and Gen Zers globally are interested in a 2023 holiday with minimal environmental impact (Amex, 2023). Hospitality brands are prioritising sustainability to appeal to this cohort with a variety of planet-friendly features. |
Millennial Travel Brands to Know
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
