Luxury Leisure Consumer Trends: 23/24
How are global high-net-worth individuals (HNWIs) spending their spare time? We explore which hobbies, services and spaces are resonating with today’s luxury consumers as they emerge from the pandemic with a heightened focus on healthy, active lifestyles, meaningful family time and edifying experiences.
The Aspirational Outdoors
Self-Betterment for the Super-Rich
Haute Nostalgia
Cycling, fly fishing and skiing rank in the top five interests of global HNWIs (Henley Global, 2022). While consumers of all socioeconomic standing crave more active lifestyles and nature connectedness post-pandemic, those with deeper pockets are elevating their outdoor recreation via elite club memberships, Olympics-burnished guides and helicopter access to pristine wilderness.
Cycling, fly fishing and skiing rank in the top five interests of global HNWIs (Henley Global, 2022). While consumers of all socioeconomic standing crave more active lifestyles and nature connectedness post-pandemic, those with deeper pockets are elevating their outdoor recreation via elite club memberships, Olympics-burnished guides and helicopter access to pristine wilderness.
Summary
The Aspirational Outdoors | Cycling, fly fishing and skiing rank in the top five interests of global HNWIs (Henley Global, 2022). While consumers of all socioeconomic standing crave more active lifestyles and nature connectedness post-pandemic, those with deeper pockets are elevating their outdoor recreation via elite club memberships, Olympics-burnished guides and helicopter access to pristine wilderness. |
Self-Betterment for the Super-Rich | Looking beyond material goods, today’s affluent consumers aspire to spiritual, emotional and intellectual growth. Imbibing knowledge from renowned academics, gaining behind-the-scenes insights and acquiring new skills are becoming prominent features in experiential luxury, including travel. Luxury wellness programming is also digging deeper, drawing on mindful artistic endeavours, New Age practices and psychedelics. |
Haute Nostalgia | Memory-making, legacy and family values resonate with HNWIs in an increasingly volatile-seeming world. Although cushioned from the cost-of-living crisis, this cohort is seeking comfort in nostalgic pastimes and tangible vintage assets. There’s demand for concepts that commemorate meaningful downtime with loved ones, such as personalised professional photo albums, or even documentaries. |
Luxury Leisure Consumer Trends: 23/24
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
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