Fast Casual (QSR) Food Trends
The fast casual dining landscape is a hotbed of technological, culinary and service innovation as food operators level-up menus, offer speedier delivery, and harness digital tools to create seamless experiences. Here, we cast an eye across the exciting global QSR space.
Consumers’ Changing Tastes
Mechanisms of Quick Service
Accelerating the Drive-Thru Era
When it comes to fast casual dining, consumers want foodservice operators to go well beyond ‘flavour fads’, convenience eats and speedy service. Nowadays, inflation-era wallet restrictions, sustainability issues, dietary priorities and wellness concerns all play into the decision-making process of what to eat next. And brands need to tick all these boxes to win repeat custom.
When it comes to fast casual dining, consumers want foodservice operators to go well beyond ‘flavour fads’, convenience eats and speedy service. Nowadays, inflation-era wallet restrictions, sustainability issues, dietary priorities and wellness concerns all play into the decision-making process of what to eat next. And brands need to tick all these boxes to win repeat custom.
Summary
Consumers’ Changing Tastes | When it comes to fast casual dining, consumers want foodservice operators to go well beyond ‘flavour fads’, convenience eats and speedy service. Nowadays, inflation-era wallet restrictions, sustainability issues, dietary priorities and wellness concerns all play into the decision-making process of what to eat next. And brands need to tick all these boxes to win repeat custom. |
Mechanisms of Quick Service | Fast casual dining continues to capture consumer spend, with the segment’s global market value set to reach $260bn by 2027 (GlobalNewswire, 2022). However, those operating in this space must vie for every bite. In order to steal a march on the competition, brands are optimising new technologies, speeding up delivery times, and building ‘grab-and-go’ propositions. |
Accelerating the Drive-Thru Era | Foodservice operators are harnessing the drive-thru format for its ultra-convenient, space-saving and staff-minimising credentials. Here, inventive use of technology – such as conveyor belts, which deliver meals to in-car diners – make the process more efficient, while ahead-of-the-curve brands are deploying AI for a more intuitive and personalised order experience. |
Fast Casual (QSR) Food Trends
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