Top 8 Snacking Trends Product + Packaging
Despite the challenging economic climate, the snacks category remains buoyant with a wide range of appealing formats and flavours available to consumers. We chart the key trends in snacking for 2023 and beyond.
1. Reengineering Candy
2. Affordable Artisanal
3. Vegan with (Added) Benefits
4. Working on Wellness
5. Foregrounding Fruit
6. Planet-Friendly Provisions
7. Bringing Big Flavour
8. New Snack Categories + Collaborations
Confectionery brands are reinventing sweet, indulgent and nostalgic treats in new and better-for-you guises by slashing sugar content and including more nourishing whole ingredients. See also Future Food & Drink Trends: 2023.
Confectionery brands are reinventing sweet, indulgent and nostalgic treats in new and better-for-you guises by slashing sugar content and including more nourishing whole ingredients. See also Future Food & Drink Trends: 2023.
Summary
1. Reengineering Candy | Confectionery brands are reinventing sweet, indulgent and nostalgic treats in new and better-for-you guises by slashing sugar content and including more nourishing whole ingredients. See also Future Food & Drink Trends: 2023. |
2. Affordable Artisanal | A desire for indulgence and escapism as well as gifting opportunities continues to boost sales of artisanal edibles, which are now given a ‘luxe-casual’ reboot. Smart brands know that high-quality yet affordable diffusion lines and products are an effective way to reach mainstream audiences. |
3. Vegan with (Added) Benefits | Plant-based nosh is delivering on taste, mouthfeel and visual appeal in a bid to attract a wider range of fans. Meanwhile, developers of plant-based products are enhancing their offerings with added credentials, such as “gluten-free” and “plastic-free”. |
4. Working on Wellness | Consumers are calling on snacks to assist them in their pursuit of health and wellbeing – whether it’s supporting immunity, promoting focus, stimulating energy or invoking calm. See also Food + Health Trends: 2023. |
5. Foregrounding Fruit | FMCG brands are placing fruit front and centre in new and creative product formulations to assist consumers in their quest for health and vitality. See also Ingredient Index: Fruit & Vegetable Waste. |
6. Planet-Friendly Provisions | Snack brands are putting eco-alignment first with products and packaging that prioritise care for our planet: we see a focus on rescued produce, water conservation and regenerative agriculture. For more background context, read Food Packaging Pathways 2023: Labelling Focus. |
7. Bringing Big Flavour | FMCG brands are using snacks to entice adventurous eaters with low-risk affordable treats that go big on flavour. Spicy and tangy notes are popular here. See also Global Future Flavours Forecast: 2023 and The New Global Palate for further research. |
8. New Snack Categories + Collaborations | Snack brands are branching out into innovative food categories to reach new customers, inspire memorable experiences and flex their creative muscles. Meanwhile, savvy collaborations with like-minded brands elicit limited-edition lust. |
Top 8 Snacking Trends Product + Packaging
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
