Millennial Food + Drink Trends: 24/25
The originators of foodie culture, millennials (born between 1981 and 1995, and now aged 28 to 43) are swapping Instagrammable eats for more comforting, practical fare as adult responsibilities pile up. This generation is turning to food and drink as a tangible form of self-care via nostalgia-driven snacks and medically minded nutrition while embracing ultra-easy, family-friendly meals.
Nostalgia’s Accelerating Allure
Rethinking Mealtime Priorities
Harnessing Health Through Dutiful Diets
The accumulating pressures of adult life are amplifying the comforting appeal of nostalgic foods among millennials. Products that tap into this generation’s enduring fondness for familiarity while delivering up-to-date branding, cleaner labels and convenience will strike a chord – even better if they’re designed for sharing with kids.
The accumulating pressures of adult life are amplifying the comforting appeal of nostalgic foods among millennials. Products that tap into this generation’s enduring fondness for familiarity while delivering up-to-date branding, cleaner labels and convenience will strike a chord – even better if they’re designed for sharing with kids.
Summary
Nostalgia’s Accelerating Allure | The accumulating pressures of adult life are amplifying the comforting appeal of nostalgic foods among millennials. Products that tap into this generation’s enduring fondness for familiarity while delivering up-to-date branding, cleaner labels and convenience will strike a chord – even better if they’re designed for sharing with kids. |
Rethinking Mealtime Priorities | As millennials mature – shouldering greater workplace responsibilities and starting or growing families – practicality now rules mealtimes, but preferences remain shaped by a keen interest in food. New parents are focused on mini-me palates (eschewing traditional baby/toddler foods), while convenience (coupled with quality and variety) is essential for this time-squeezed cohort. |
Harnessing Health Through Dutiful Diets | Fifty-seven per cent of millennials are trying to shed pounds; of those, 80% follow a specific diet to achieve their weight-loss goals (Brightfield Group, 2022). Reflecting health-consciousness, millennials over-index among those adhering to vegan, vegetarian and pescatarian diets and are generally open to everything from intermittent fasting and gluten-free menus to Ozempic. See also New Dietary Dynamics. |
Millennial Food + Drink Trends: 24/25
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