Published 28 October 2021

With 93% of millennial parents planning to celebrate Halloween this year, it is estimated that Americans will collectively spend up to $3bn on Halloween candy, signalling a bumper year for the confectionery sector. Sales are already looking up, with sales of chocolate and sweets up 48% on 2020 and 60% on 2019 (National Confectioners Association, 2021). We highlight some of the most spook-tacular treats set to line trick-or-treat bags on October 31.

Halloween F&B Trends 2021

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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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Future Flavours Forecast: 24/25

Future Flavours Forecast: 24/25

Future Flavours Forecast: 24/25

Future Flavours Forecast: 24/25

Future Flavours Forecast: 24/25

From complex heat to culinary cosiness, there’s something to sate every taste preference in 2024/25. Make way for unfamiliar and imaginative flavours across mainstream food and drink categories, as well as progressive twists on premium products. Meanwhile, all eyes are on artificial intelligence (AI) as it endeavours to...

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