Future Flavour Forecast 25/26: Wellness Flavourways
This piece is part of a suite of reports, bringing together 60+ global flavour forecasts for 2025, overlaid with Stylus’s own flavour and ingredient predictions. Homing in on personal and planetary wellness, here we offer cross-industry product and flavour inspiration. See also Future Flavour Forecast: 25/26: Sensory Cues and Future Flavour Forecast 25/26: Visual Directions.
Magical Herbal Medleys
Thoughtful Indulgence
Advancing the ‘Alt-Flavourscape’
As wellbeing tops consumers’ priorities, naturally derived functional flavours continue to resonate. Here, food and flavour developers foreground fresh florals and earthy herbs that support vitality. Meanwhile, briny, oily and umami notes embody raw goodness and nature’s unadulterated ‘wilder’ edge. This trend builds on ‘What Does ‘Healthy’ Taste Like?’ from our Future Flavour Forecast: 24/25.
As wellbeing tops consumers’ priorities, naturally derived functional flavours continue to resonate. Here, food and flavour developers foreground fresh florals and earthy herbs that support vitality. Meanwhile, briny, oily and umami notes embody raw goodness and nature’s unadulterated ‘wilder’ edge. This trend builds on ‘What Does ‘Healthy’ Taste Like?’ from our Future Flavour Forecast: 24/25.
Summary
Magical Herbal Medleys | As wellbeing tops consumers’ priorities, naturally derived functional flavours continue to resonate. Here, food and flavour developers foreground fresh florals and earthy herbs that support vitality. Meanwhile, briny, oily and umami notes embody raw goodness and nature’s unadulterated ‘wilder’ edge. This trend builds on ‘What Does ‘Healthy’ Taste Like?’ from our Future Flavour Forecast: 24/25. |
Thoughtful Indulgence | Consumers’ enthusiasm for sweet and sugary ‘pick-me-ups’ reflect desire for moments of escapism, comfort and replenishment. As such, ‘little treat culture’ is fuelling eating for joy. To make this occasion more delightful, brands are finding fresh ways to deliver sweet hues that offer familiarity alongside pulse-quickening novelty. Here, saccharine tastes bring pleasure to unexpected categories. |
Advancing the ‘Alt-Flavourscape’ | Personal and planetary wellbeing come together as new flavours and ingredients offer both vitality and sustainability. Lightening the load on climate-threatened crops, this fresh wave of sophisticated products is bringing nuanced tastes and ethical values into consumers’ kitchens. Think watermelon seed milk, mushroom coffee, or smoky alt-cheese. |
Future Flavour Forecast 25/26: Wellness Flavourways
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
