Tackling the Obesity Emergency

More than a billion people worldwide will be obese by 2030 (IDF, 2022). In Europe alone, obesity is responsible for 13% of mortality and at least 200,000 new cancer cases annually (UN, 2022). Significantly, the discourse around obesity is shifting as it's recognised less as a matter of willpower, or laziness, and more as a public health crisis.

Achieving Zero Hunger: Everybody Eats

According to the United Nations’ Food & Agriculture Organization, the world has not made enough progress towards ensuring safe, nutritious and sufficient food for all people all year round or towards eradicating all forms of malnutrition. This scenario reflects the ongoing supply chain issues, climate variability and extremes and economic slowdowns (exacerbated by the pandemic) (FAO, 2021).

Bolstering Adaptive Immunity

As covered on Stylus, immunity has become a key concern for global consumers, particularly during the winter months as cold and flu season bites. However, there’s a gap in understanding immune defence: although popping a pill loaded with immune-supportive properties can bolster the immune system, a varied, colourful, fibre-rich diet can also be greatly beneficial.

Optimising Ageing for All

By 2030, one in six people globally will be aged 60 or over, and by 2050, the world’s population of those aged 60+ will reach 2.1 billion (WHO, 2022). These figures show an obvious need for all brands to consider the complex and diverse demands of older consumers, to retain relevance and provide genuinely helpful products and services.

Connecting Mental Wellness & Nutrition

Amidst a global stress epidemic, the role of diet in mental health increases in importance. Ultra-processed foods come under fire, as people who consume a lot of these are significantly more likely to report mild depression or anxiety (Public Health Nutrition, 2022), while diets high in inflammatory foods can result in poorer mental health among children.