Confectionery 23/24: Sector Outlook
Candy continues to be an outlet for joy, with 81% of US consumers viewing the treats as a “fun part of life” (NCA, 2023). As such, confectioners are experimenting with a playful array of flavours and textures to induce delight, while also providing options that align with consumers’ health goals, ethics and sustainability values.
Flavour & Texture Explorations
Healthier Confectionery: What’s Next?
Conscientious Candy
Candy and chocolate brands are becoming more adventurous with flavour and texture, from striking a balance between sweet and spicy to collaborating with brands from other food categories for entirely new flavour sensations. Meanwhile, creativity on TikTok is providing plentiful inspiration for confectionery flavour-play.
Candy and chocolate brands are becoming more adventurous with flavour and texture, from striking a balance between sweet and spicy to collaborating with brands from other food categories for entirely new flavour sensations. Meanwhile, creativity on TikTok is providing plentiful inspiration for confectionery flavour-play.
Summary
Flavour & Texture Explorations | Candy and chocolate brands are becoming more adventurous with flavour and texture, from striking a balance between sweet and spicy to collaborating with brands from other food categories for entirely new flavour sensations. Meanwhile, creativity on TikTok is providing plentiful inspiration for confectionery flavour-play. |
Healthier Confectionery: What’s Next? | Creating confectionery that feels ‘naughty’ but meets consumers’ wellness criteria continues to be a strategic goal – one likely to succeed, since 66% globally are seeking food and drink that ticks the health box, yet tastes indulgent (Innova Market Insights, 2022). Slashing sugar and adding functional ingredients for everything from gut health to sleep are key approaches. |
Conscientious Candy | Chocolate brands are taking progressive steps towards creating equitable conditions for cocoa-producing regions around the world, by empowering female cocoa producers and keeping production super local to provide employment opportunities in low-income areas. Meanwhile, candy brands are helping connect consumers to community causes. |
Confectionery 23/24: Sector Outlook
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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