Bakery 23/24: Sector Outlook
With independent bakeries winning new legions of fans willing to queue around the block for the latest TikTok-famous, lust-worthy bread and pastry creations, premium baked goods are entering a new viral phase in the post-pandemic era. Meanwhile, bakery brands are nudging everyday products in a healthier, more sustainable direction.
The New Designer Bakery
Better-For-You Bakery
Purposeful Bites
Bakeries are gaining a cult-like status in the post-Covid era, with consumers rushing to purchase TikTok-viral pastries, doughnuts, cookies and breads – many of which sell out online within minutes. These trending eats have become more akin to limited-edition streetwear drops, according to food publication Eater.
Bakeries are gaining a cult-like status in the post-Covid era, with consumers rushing to purchase TikTok-viral pastries, doughnuts, cookies and breads – many of which sell out online within minutes. These trending eats have become more akin to limited-edition streetwear drops, according to food publication Eater.
Summary
The New Designer Bakery | Bakeries are gaining a cult-like status in the post-Covid era, with consumers rushing to purchase TikTok-viral pastries, doughnuts, cookies and breads – many of which sell out online within minutes. These trending eats have become more akin to limited-edition streetwear drops, according to food publication Eater. |
Better-For-You Bakery | While consumers primarily turn to baked goods for a moment of pleasure, health is becoming an increasingly important factor affecting purchasing decisions. In the US, 42% of consumers say they’re influenced by clean ingredient lists, whilst 39% are swayed by nutrition scores and 28% by specific product claims (Cargill, 2023). |
Purposeful Bites | As seen across multiple food and beverage sectors, sustainability has become increasingly important to bakery consumers, with a third of Brits claiming to be aware of the eco-friendly credentials of the baked items they buy (Délifrance, 2023). This is matched by the industry’s concerted efforts to address soil health, waste and plant-based innovation. |
Bakery 23/24: Sector Outlook
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
