At-Home Alcohol Trends
Published 02 August 2024
As the cost of on-premises drinking continues to rise, many budget-sensitive consumers are enjoying alcoholic beverages at home. These imbibers tend to fall into two categories: those who prioritise quick and convenient beverage preparation via ready-made premium cocktails and batch-making hacks and those who spend time experimenting with flavour and ingredients from their well-stocked bar carts.
The Enduring At-Home Shift
Casual & Speedy Sips
Expressive Home Drinkers
Drinking at home – a trend that skyrocketed during the pandemic – has persisted in Western markets as consumers, particularly Gen Zers, take a cost-conscious but creative approach to socialising. Read Future Alcohol Consumers for our earlier take on this at-home transition.
Drinking at home – a trend that skyrocketed during the pandemic – has persisted in Western markets as consumers, particularly Gen Zers, take a cost-conscious but creative approach to socialising. Read Future Alcohol Consumers for our earlier take on this at-home transition.
As covered in The Evolved Entertaining Landscape, many party hosts are prioritising spending more time with their guests over concocting elaborate food and drinks. Therefore, expediency is key, with bottled and batched cocktails – as well as snappy shortcuts and cocktail-making tech – proving popular with at-home drinkers.
Not every at-home drinker is looking to save time. Many are luxuriating over shareable creative libations with left-field flavours and textures, including red wine combined with condensed milk and ice-cream-topped cocktails. Some are allocating whole areas of their homes to the pursuit of mixology, installing wet bars in their dining rooms and stocking their fridges with novelty ice cubes.
At-Home Alcohol Trends
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