The Shifting Sneakerhead Landscape
An immensely lucrative yet notoriously elusive world, the landscape of sneaker culture continues to shift considerably as consumer priorities, attitudes and preferences develop. In this report, we highlight actionable insights into the evolving sneakerhead community, spanning core demographics, brands to know, key influences, and effective commerce strategies.
Sneakerhead Demographics: Beyond a Subculture
Brands to Know
Key Influences
Retail Angles
In 2017, we highlighted the growing athleisure and sneaker market. In the US, its valuation has increased from $59bn in 2017 to $85bn in 2022. Brands are targeting young consumers who view sneakers as status symbols and investment pieces.
In 2017, we highlighted the growing athleisure and sneaker market. In the US, its valuation has increased from $59bn in 2017 to $85bn in 2022. Brands are targeting young consumers who view sneakers as status symbols and investment pieces.
Summary
Sneakerhead Demographics: Beyond a Subculture | In 2017, we highlighted the growing athleisure and sneaker market. In the US, its valuation has increased from $59bn in 2017 to $85bn in 2022. Brands are targeting young consumers who view sneakers as status symbols and investment pieces. |
Brands to Know | Underlying the streetwear landscape is a call to celebrate roots and build community. New and established labels are speaking to the Gen Z consumer, creating objects with story-driven missions. Brands are making strides through cultural celebration, artist collaborations, and sustainable impact. |
Key Influences | From basketball and Fortnite to grime and pop music, the evolving sneakerhead landscape draws inspiration from multiple cultural touchpoints and influencers, encompassing both digital and IRL aesthetics. In this section, we break down the key industries and influencers blazing a trail for the modern sneakerhead, and provide ample inspiration for collaboration and licensing opportunities. |
Retail Angles | The global sneaker market is expected to be valued at $102bn by 2025 (Run Repeat, 2021), and there are more ways than ever to tap into this burgeoning category. No longer only concerned with product drops and collaborations, sneakerheads have turned facets like resale, customs and digital fashion into lucrative revenue streams and legitimate investments. |
The Shifting Sneakerhead Landscape
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
