The Lifestyle Boom: Active
Accounting for 40% of all online apparel sales in 2020 (NPD, 2021), it’s clear that activewear is on a winning streak – and forecast to be worth $439bn by 2026 (Comprar Acciones, 2020), there is still plenty of commercial mileage to be had from the segment. We highlight what to focus on in order to achieve fast growth.
It’s All in the Numbers
Sustainable Sports
Yoga Booming Big Time
Inclusively Active
Nothing beats a compelling set of statistics to encourage investment in an industry segment. From glowing global and territory data, to impressive individual brand and category sales performances, the numbers are 100% positive – and the future’s bright when it comes to activewear.
Nothing beats a compelling set of statistics to encourage investment in an industry segment. From glowing global and territory data, to impressive individual brand and category sales performances, the numbers are 100% positive – and the future’s bright when it comes to activewear.
Summary
It’s All in the Numbers | Nothing beats a compelling set of statistics to encourage investment in an industry segment. From glowing global and territory data, to impressive individual brand and category sales performances, the numbers are 100% positive – and the future’s bright when it comes to activewear. |
Sustainable Sports | Consumer searches linked to sustainable activewear are increasing exponentially, and material innovators, as well as more brands dedicating themselves to the cause, are rising to the challenges of product fulfilment. |
Yoga Booming Big Time | Within activewear, yoga is emerging as a killer category as pandemic-weary consumers enjoy its multiple health and wellness benefits – boosting demand for enticing product in the process. Women form the focus of this boom, but men represent a big opportunity, and there are some clear brand winners owning this once-niche apparel area. |
Inclusively Active | Exercise is an important universal activity – but for many consumers, finding appropriate clothing and footwear that meets their needs can be difficult. From adaptive innovations and size inclusivity, to modest options and a men’s wellness focus, here’s how key brands are implementing change in the activewear market. |
The Lifestyle Boom: Active
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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
