Panera Bread’s ‘Sandwich Holder’ Taps Y2K Bag Trend

Published 20 February 2023

3 min read

Limited-edition fashion collectibles with mainstream commercial appeal have emerged as a kitschy yet lucrative avenue for cross-industry collaboration. Blending humour-led design and novel practicality with genuine style credentials, US café chain Panera Bread is the latest food brand to jump on the handbag bandwagon.