
Published 15 February 2023
From uncanny phygital design to an emphasis on anime and manga references, cartoons are quickly becoming a go-to for brands looking to create a buzzy, viral fashion moment – especially when it comes to footwear. We unpack the key projects, influences and opportunities driving this exciting, escapism-fuelled trend.



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Purchasing priorities and reasons to buy are evolving for many fashion consumers, presenting new dynamics and customer cohorts. How should brands respond? From GLP-1 impacts and thrift-mania to emotional consumption and climate-led spending, we reveal four key drivers of change offering up opportunities for growth, with...