
Published 25 January 2024
From Louis Vuitton to Erewhon, grocery bags are having a decidedly polarising fashion moment that’s resonating at both luxury and mass market level. And it goes beyond functionality, as practical pieces are eschewed in favour of characterful conversation starters and kitsch-fuelled meme merch.



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The A/W 26 catwalk season delivered an upbeat mood and powerful messages conveying a sea-change in the market as fast-changing fashion fads fall off the radar in favour of a new reductive mood and cloths that have an enduring wearability.