
Published 25 January 2024
From Louis Vuitton to Erewhon, grocery bags are having a decidedly polarising fashion moment that’s resonating at both luxury and mass market level. And it goes beyond functionality, as practical pieces are eschewed in favour of characterful conversation starters and kitsch-fuelled meme merch.



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The A/W 26 fashion season drew to a close in Paris, where we saw a melting pot of diverse looks, from confirmation of the season’s new mood for a more classic approach to wardrobing, through to inspirational upcycling targeted at the more junior market – all delivering powerful messages for the season...