
Published 25 January 2024
From Louis Vuitton to Erewhon, grocery bags are having a decidedly polarising fashion moment that’s resonating at both luxury and mass market level. And it goes beyond functionality, as practical pieces are eschewed in favour of characterful conversation starters and kitsch-fuelled meme merch.



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The global sleep and loungewear markets are more lucrative and wide-ranging than ever, with a variety of exciting opportunities ranging from merch collaborations and wellness pivots to athleisure updates injecting new energy into the staple categories. This report builds on the still-relevant insights from our