Instagangs: Modest Dressers
Published 23 September 2016
At a time when Muslim women's clothing is causing intense global debate, acknowledging the modest movement is more important than ever. Proving that fashion needn’t conflict with faith, we highlight the top five influencers bringing Muslim modesty into the mainstream.
Community & Camaraderie
New Designers
Forget Stereotypes
Digital Solutions
Creating a sense of community when engaging with the modest market is essential. Melanie Elturk’s site Haute Hijab achieved this with the use of social media hashtags such as #HHSpottedClub and by encouraging a safe and supportive interactive online environment.
Creating a sense of community when engaging with the modest market is essential. Melanie Elturk’s site Haute Hijab achieved this with the use of social media hashtags such as #HHSpottedClub and by encouraging a safe and supportive interactive online environment.
Summary
Community & Camaraderie | Creating a sense of community when engaging with the modest market is essential. Melanie Elturk’s site Haute Hijab achieved this with the use of social media hashtags such as #HHSpottedClub and by encouraging a safe and supportive interactive online environment. |
New Designers | The lack of sufficient options available to the Muslim modest dresser has bred a new wave of do-it-yourself designers. This catwalk season saw the first NYFW show by a Muslim designer – Anniesa Hasibuan – where every exit was complete with its own hijab. |
Forget Stereotypes | Modern Muslim women want to challenge traditional ideas about how they are told they should act, dress and what they should be allowed to publicly talk about. Influencers like Gen Z favourite Saima Chowdhury and millennial mum Dina Torkia are perfect examples of women breaking that mould. |
Digital Solutions | Hoping to regain some of the power and place it back in the hands of the modest dressers themselves – rather than the luxury sector – are apps like Mod Markit, which was developed by Australian influencer Zulfiya Tufa as a marketplace for users to buy and sell conservative clothes. |
Instagangs: Modest Dressers
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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