Published 26 September 2023

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Back in 2021, we created our Fashion Directions for S/S 23. In this short report, we show how Gather was validated firstly at luxury level, and then across the mass market.

The Zeitgeist 2021

Research for our S/S 23 Directions began in early 2021, looking at the evolving zeitgeist – across the socio, cultural, political, technological and design innovation spheres – that would inform future product development. Here are some of our key takeaways.

  • Diversity and inclusivity are hot topics
  • Lockdown restrictions inspire global travel yearnings
  • Interest in personal heritage is rising
  • Crafts continue to enthral consumers
  • Heirloom purchases inform sustainable spending

July 2021 - Stylus Direction Gather S/S 23

In 2021, we predicted that global crafts and heritage would be celebrated in this vibrant and creative look for the season, with the African diaspora forming a focus. Crafted textures, eclectic styling and rich colour mixes defined the trend.

2022 - Catwalks & Collections for S/S 23

In September 2022, our Gather forecast was confirmed in luxury designer collections that blended bold pattern with an emphasis on natural dyeing and printing techniques, handcrafted looks and an easy mash-up approach to styling. The African diaspora is a major influence, as is an anti-trend vibe which resonates in pieces with seasonless heirloom appeal.

Beyond Closet

Bondi Born

Etro

MAXHOSA

Wales Bonner

Beyond Closet

Bondi Born

Etro

MAXHOSA

Wales Bonner

2022 - Catwalks & Collections for S/S 23

In September 2022, our Gather forecast was confirmed in luxury designer collections that blended bold pattern with an emphasis on natural dyeing and printing techniques, handcrafted looks and an easy mash-up approach to styling. The African diaspora is a major influence, as is an anti-trend vibe which resonates in pieces with seasonless heirloom appeal.

2023 - Mass Retail

Throughout the S/S 23 season, we've seen mass market retailers and brands following this lead in ranges featuring quirky eclectic styling and pattern mixes, rich and intriguing colour combinations, natural printing and dyeing techniques, references to the African diaspora and an enticing celebration of seasonless craft.

Cos

Daily Paper

John Lewis

Urban Outfitters

Zara

Cos

Daily Paper

John Lewis

Urban Outfitters

Zara

2023 - Mass Retail

Throughout the S/S 23 season, we've seen mass market retailers and brands following this lead in ranges featuring quirky eclectic styling and pattern mixes, rich and intriguing colour combinations, natural printing and dyeing techniques, references to the African diaspora and an enticing celebration of seasonless craft.