Published 26 September 2023
Back in 2021, we created our Fashion Directions for S/S 23. In this short report, we show how Gather was validated firstly at luxury level, and then across the mass market.
Research for our S/S 23 Directions began in early 2021, looking at the evolving zeitgeist – across the socio, cultural, political, technological and design innovation spheres – that would inform future product development. Here are some of our key takeaways.
Research for our S/S 23 Directions began in early 2021, looking at the evolving zeitgeist – across the socio, cultural, political, technological and design innovation spheres – that would inform future product development. Here are some of our key takeaways.
In 2021, we predicted that global crafts and heritage would be celebrated in this vibrant and creative look for the season, with the African diaspora forming a focus. Crafted textures, eclectic styling and rich colour mixes defined the trend.
In 2021, we predicted that global crafts and heritage would be celebrated in this vibrant and creative look for the season, with the African diaspora forming a focus. Crafted textures, eclectic styling and rich colour mixes defined the trend.
 |  |  |
In September 2022, our Gather forecast was confirmed in luxury designer collections that blended bold pattern with an emphasis on natural dyeing and printing techniques, handcrafted looks and an easy mash-up approach to styling. The African diaspora is a major influence, as is an anti-trend vibe which resonates in pieces with seasonless heirloom appeal.
In September 2022, our Gather forecast was confirmed in luxury designer collections that blended bold pattern with an emphasis on natural dyeing and printing techniques, handcrafted looks and an easy mash-up approach to styling. The African diaspora is a major influence, as is an anti-trend vibe which resonates in pieces with seasonless heirloom appeal.
Beyond Closet
Bondi Born
Etro
MAXHOSA
Wales Bonner
Beyond Closet
Bondi Born
Etro
MAXHOSA
Wales Bonner
2022 - Catwalks & Collections for S/S 23In September 2022, our Gather forecast was confirmed in luxury designer collections that blended bold pattern with an emphasis on natural dyeing and printing techniques, handcrafted looks and an easy mash-up approach to styling. The African diaspora is a major influence, as is an anti-trend vibe which resonates in pieces with seasonless heirloom appeal. 2022 - Catwalks & Collections for S/S 23In September 2022, our Gather forecast was confirmed in luxury designer collections that blended bold pattern with an emphasis on natural dyeing and printing techniques, handcrafted looks and an easy mash-up approach to styling. The African diaspora is a major influence, as is an anti-trend vibe which resonates in pieces with seasonless heirloom appeal. |
 |  |  |  |  |
Throughout the S/S 23 season, we've seen mass market retailers and brands following this lead in ranges featuring quirky eclectic styling and pattern mixes, rich and intriguing colour combinations, natural printing and dyeing techniques, references to the African diaspora and an enticing celebration of seasonless craft.
Throughout the S/S 23 season, we've seen mass market retailers and brands following this lead in ranges featuring quirky eclectic styling and pattern mixes, rich and intriguing colour combinations, natural printing and dyeing techniques, references to the African diaspora and an enticing celebration of seasonless craft.
Cos
Daily Paper
John Lewis
Urban Outfitters
Zara
Cos
Daily Paper
John Lewis
Urban Outfitters
Zara
2023 - Mass RetailThroughout the S/S 23 season, we've seen mass market retailers and brands following this lead in ranges featuring quirky eclectic styling and pattern mixes, rich and intriguing colour combinations, natural printing and dyeing techniques, references to the African diaspora and an enticing celebration of seasonless craft. 2023 - Mass RetailThroughout the S/S 23 season, we've seen mass market retailers and brands following this lead in ranges featuring quirky eclectic styling and pattern mixes, rich and intriguing colour combinations, natural printing and dyeing techniques, references to the African diaspora and an enticing celebration of seasonless craft. |
 |  |  |  |  |
