Published 26 September 2023
Back in 2021, we created our Fashion Directions for S/S 23. In this short report, we show how Amble was validated firstly at luxury level, and then across the mass market.
Research for our S/S 23 Directions began in early 2021, looking at the evolving zeitgeist – across the socio, cultural, political, technological and design innovation spheres – that would inform future product development. Here are some of our key takeaways.
Research for our S/S 23 Directions began in early 2021, looking at the evolving zeitgeist – across the socio, cultural, political, technological and design innovation spheres – that would inform future product development. Here are some of our key takeaways.
Working 20 months ahead, we predicted that a comfort-led mood would prevail for S/S 23 in Amble, where pragmatic casual styling, wellness-imbued colour and materials and soft, undulating forms defined the look, while gentle print and pattern equally offered quiet and contemplative respite.
Working 20 months ahead, we predicted that a comfort-led mood would prevail for S/S 23 in Amble, where pragmatic casual styling, wellness-imbued colour and materials and soft, undulating forms defined the look, while gentle print and pattern equally offered quiet and contemplative respite.
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The catwalk collections shown in September 2022 confirmed our forecast as designers and brands embraced soft yet pragmatic utility styling across all product categories alongside a palette of easy and soothing pales and neutrals. Casual oversized tailoring also featured, as did gentle dreamy print and pattern themes.
The catwalk collections shown in September 2022 confirmed our forecast as designers and brands embraced soft yet pragmatic utility styling across all product categories alongside a palette of easy and soothing pales and neutrals. Casual oversized tailoring also featured, as did gentle dreamy print and pattern themes.
Amiri
Marant
Miu Miu
Stine Goya
Van Noten
Amiri
Marant
Miu Miu
Stine Goya
Van Noten
2022 - Catwalks & Collections for S/S 23The catwalk collections shown in September 2022 confirmed our forecast as designers and brands embraced soft yet pragmatic utility styling across all product categories alongside a palette of easy and soothing pales and neutrals. Casual oversized tailoring also featured, as did gentle dreamy print and pattern themes. 2022 - Catwalks & Collections for S/S 23The catwalk collections shown in September 2022 confirmed our forecast as designers and brands embraced soft yet pragmatic utility styling across all product categories alongside a palette of easy and soothing pales and neutrals. Casual oversized tailoring also featured, as did gentle dreamy print and pattern themes. |
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At mass market level, S/S 23 has likewise seen confirmation of our Amble direction with utility styling, soft oversized tailoring and easy resort sets being commercial winners for many brands and retailers. The soothing palette and print themes we forecast also emerged as key with muted pastels, neutrals and mid-tone combinations proving popular.
At mass market level, S/S 23 has likewise seen confirmation of our Amble direction with utility styling, soft oversized tailoring and easy resort sets being commercial winners for many brands and retailers. The soothing palette and print themes we forecast also emerged as key with muted pastels, neutrals and mid-tone combinations proving popular.
All Saints
Cos
H&M
Uniqlo
Zara
All Saints
Cos
H&M
Uniqlo
Zara
2023 - Mass RetailAt mass market level, S/S 23 has likewise seen confirmation of our Amble direction with utility styling, soft oversized tailoring and easy resort sets being commercial winners for many brands and retailers. The soothing palette and print themes we forecast also emerged as key with muted pastels, neutrals and mid-tone combinations proving popular. 2023 - Mass RetailAt mass market level, S/S 23 has likewise seen confirmation of our Amble direction with utility styling, soft oversized tailoring and easy resort sets being commercial winners for many brands and retailers. The soothing palette and print themes we forecast also emerged as key with muted pastels, neutrals and mid-tone combinations proving popular. |
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