Research for our S/S 23 Directions began in early 2021, looking at the evolving zeitgeist – across the socio, cultural, political, technological and design innovation spheres – that would inform future product development. Here are some of our key takeaways.
- The global pandemic increases demand for wellness-imbued products
- Comfort and pragmatism are key consumer concerns
- Nature and the outdoors are suddenly celebrated as luxuries
- Downtime, home life and self-care take on new relevance