
Published 01 August 2023
Back in 2021, we created our Fashion Directions for S/S 23. In this short report, we show how Amble was validated firstly at luxury level, and then across the mass market.



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Seemingly fleeting micro trends are proving their longevity amongst escapism-fuelled Gen Zers, as fantastical and historical influences maintain their relevance into 2026. Meanwhile, active and outdoor lifestyles continue to drive sartorial evolutions, and nostalgia still reigns supreme. Additionally, these trends are...