Three Trends in Next-Gen Lifestyles: Fast Company Innovation Festival 2024
For the 10th anniversary of the Fast Company Innovation Festival (New York, September 16-19 2024), business leaders from a range of sectors gathered to discuss emerging generational behaviours, evolved approaches to wellbeing, sustainable business strategies, and more. We distil three trends that emerged from the event’s sprawling conversations.
Gen Alpha & Gen Z’s Digital Worlds
A Healthy Relationship with Data
Ethical Consumers Shift Priorities
Speakers discussed how the digital upbringing and behaviour of Gen Alpha (born between 2010 and 2024) and Gen Z (born between 1996 and 2009) are shaping youth culture. Experts stressed the downstream impact of young people’s virtual immersion, from purchasing habits shaped by frictionless digital spending to their growing desire for in-person experiences as an antidote to excessive time spent online.
Speakers discussed how the digital upbringing and behaviour of Gen Alpha (born between 2010 and 2024) and Gen Z (born between 1996 and 2009) are shaping youth culture. Experts stressed the downstream impact of young people’s virtual immersion, from purchasing habits shaped by frictionless digital spending to their growing desire for in-person experiences as an antidote to excessive time spent online.
Summary
Gen Alpha & Gen Z’s Digital Worlds | Speakers discussed how the digital upbringing and behaviour of Gen Alpha (born between 2010 and 2024) and Gen Z (born between 1996 and 2009) are shaping youth culture. Experts stressed the downstream impact of young people’s virtual immersion, from purchasing habits shaped by frictionless digital spending to their growing desire for in-person experiences as an antidote to excessive time spent online. |
A Healthy Relationship with Data | When discussing health, panellists were optimistic about how smart deployment of patient data could improve day-to-day wellbeing alongside clinical outcomes (like during surgery). Speakers agreed that health data must be presented in a digestible, even narrative format to make it easy for both individuals and clinicians to apply. |
Ethical Consumers Shift Priorities | Globally, 80% of consumers would pay more for sustainably made goods (PWC, 2024), and 75% say that a brand’s diversity – or lack thereof – influences their purchasing decisions (Kantar, 2024). Panellists urged brands to collaborate in order to meet sustainability goals. To advance diversity, speakers encouraged businesses to create new roles that treat inclusivity as a strategic objective. |
Three Trends in Next-Gen Lifestyles: Fast Company Innovation Festival 2024
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