Meet the Super Optimisers: Tomorrow's Data-Driven Consumers
Globally, 83% of consumers believe that the world is changing too fast (Ipsos, 2024), causing many to want control over every aspect of their daily lives. These Super Optimisers seek out products and services that leverage detailed data to maximise their efficiency. We profile how this high-achieving group manages their relationships, finances and health.
Decoding the Drive to Optimise
The Home Life Maximisers
The Fine-Tuned Budgeters
The Wellbeing Quantifiers
Super Optimisers believe that rigorous self-tracking, analysis and organisation can eliminate (or drastically reduce) daily challenges. This desire to monitor and improve shapes their engagement with everything from health and hobbies to personal habits and happiness. This tendency is likely to increase as stressful world events propel people to seek certainty in routine.
Super Optimisers believe that rigorous self-tracking, analysis and organisation can eliminate (or drastically reduce) daily challenges. This desire to monitor and improve shapes their engagement with everything from health and hobbies to personal habits and happiness. This tendency is likely to increase as stressful world events propel people to seek certainty in routine.
Summary
Decoding the Drive to Optimise | Super Optimisers believe that rigorous self-tracking, analysis and organisation can eliminate (or drastically reduce) daily challenges. This desire to monitor and improve shapes their engagement with everything from health and hobbies to personal habits and happiness. This tendency is likely to increase as stressful world events propel people to seek certainty in routine. |
The Home Life Maximisers | Super Optimisers are exporting workplace management protocols and software to their personal lives, as noted in 10 Work & Productivity Trends 24/25. While these tools facilitate efficiency in professional settings, they’re used at home to smooth interpersonal strife, streamline communication and reduce the mental load of household chores. |
The Fine-Tuned Budgeters | As finances remain tight, many consumers want support balancing their desire to spend for fun with the need to budget – building on themes explored in 10 Consumer Finance Trends 24/25. Next-gen tools may deploy artificial intelligence (AI) to illuminate spending patterns or provide users with specific steps to meet their goals. |
The Wellbeing Quantifiers | Tracking health and fitness data is essential to Super Optimisers. In China, 67% of people track at least four metrics, such as heart rate, steps and sleep duration (Statista, 2023). As wellbeing becomes increasingly data-driven, consumers prioritise preventative health services, quantified holistic care and symptom logging – many with the goal of futureproofing their long-term health. |
Meet the Super Optimisers: Tomorrow's Data-Driven Consumers
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
