As the fastest-growing industry sector, wellness real estate is projected to reach nearly $900bn by 2027, up from about $398bn in 2022 (GWI, 2023). From homes to hotels and offices, speakers described how this emerging practice can create physical spaces that make healthy routines easier for individuals.

Sensory connection and somatic experiences permeated conversations at GWS. Speakers encouraged brands to devise products, services and spaces that help people reconnect with their physicality in multifaceted, multisensory ways. “We’re not just talking about the five senses – we’re talking about something greater,” said Anna Bjurstam, a Sweden-based wellness consultant.

Although GWS speakers shared the conviction that anyone can benefit from wellness, attendees agreed that the industry hasn’t always communicated – or acted on – this message effectively. Age was a key concern, as participants explored strategies to better address the unique needs of older and younger consumers.

GWS speakers agreed that it’s impossible for individuals to be well in an unhealthy environment, and that’s an increasing concern when it comes to the natural world. To help consumers pursue “an inner transformation towards nature” – as described by Victor Koo, co-founder of Hong Kong-based organisation Tianren Culture – brands are finding avenues to get people thinking about their surroundings.