Dogs On the Go

Exhibitors at Superzoo launched products intended to upgrade the daily ritual of dog walking. While some brands unveiled decorated leashes and cute carriers that make walks an opportunity for owners to showcase their identities, others opted for tactical tools that allow people to easily carry all the essentials – from training treats to dog waste bags.

Playtime with a Purpose

To stand out, brands at Superzoo introduced items that promote bonding, address pet health concerns and incorporate pet-friendly materials. The best products aim to reimagine how owners interact with their animals, like the dog-human board game from Montana-based West Paw that blends training with playtime.

At Home with Pets

As explained in Catering to Pet Families, owners increasingly see pets as a reflection of their own identity. Consequently, they want pet products that showcase their interior sensibilities and integrate into rather than overtake their home. Superzoo exhibitors responded with everything from discreet litter boxes to solutions designed to simplify cleaning up pet-related mess.

Going Big on Grooming

While grooming is a perennial need for pet parents, exhibitors at Superzoo introduced products intended to make maintaining good hygiene a simple daily activity. Wipes, dry shampoos and no-water rinses were prevalent, but there’s also a growing emphasis on educating owners on the basics of good grooming practices.