Fit Summit 2023: Asia’s Fitness & Wellness Landscape
As consumers become more informed about personal wellbeing, their expectations for health-supportive brands are rising. Speakers across Asia’s fitness and wellness industries gathered in Singapore for Fit Summit (June 12-14) to discuss how companies from gyms to healthcare providers can level up their services to entice discerning health enthusiasts.
Consumers Steer New Health Trajectories
Fitness’ Not-So-Niche Cohorts
Wellbeing’s Preventative Pivot
“Consumers have become a lot more educated [about fitness] after Covid-19,” said Timothy Felix, chief executive of Singapore gym Active Fitness. “Gyms need to upgrade continually; you can’t rely on the novelty of cycling in a dark room anymore.” Enter self-paced, tech-guided programmes that enable measurable athletic progress.
“Consumers have become a lot more educated [about fitness] after Covid-19,” said Timothy Felix, chief executive of Singapore gym Active Fitness. “Gyms need to upgrade continually; you can’t rely on the novelty of cycling in a dark room anymore.” Enter self-paced, tech-guided programmes that enable measurable athletic progress.
Summary
Consumers Steer New Health Trajectories | “Consumers have become a lot more educated [about fitness] after Covid-19,” said Timothy Felix, chief executive of Singapore gym Active Fitness. “Gyms need to upgrade continually; you can’t rely on the novelty of cycling in a dark room anymore.” Enter self-paced, tech-guided programmes that enable measurable athletic progress. |
Fitness’ Not-So-Niche Cohorts | Speakers agreed that brands should tailor services to the needs and concerns of specific groups. These encompass activity preferences, life stages and health statuses. Simultaneously, fitness spaces should better address a range of ages, abilities and motivations – a topic we introduce in The New Sports Leisure Landscape. |
Wellbeing’s Preventative Pivot | While an emphasis on anticipating (not treating) diseases has been accelerating within healthcare – see Global Wellness Summit 2022 – panellists at Fit Summit argued that this imperative transcends the doctor’s office. Personal trainers, spa professionals and dietitians must all adopt a prevention-first mentality to provide for educated consumers. |
Fit Summit 2023: Asia’s Fitness & Wellness Landscape
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